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Michelle Barney, PharmD
Clinical Pharmacist, Product & Marketing,
Lumistry
Fiona Sartoretto Verna
Architect Pharmacy Design Expert,
Sartoretto Verna™
Your pharmacy’s design and layout play a powerful role in attracting customers, optimizing workflow, and increasing sales. A well-thought-out front-of-house not only enhances the in-store experience but also sets the stage for long-term customer loyalty.
We’re thrilled to highlight special guest Fiona Sartoretto Verna, an internationally recognized Architect Pharmacy Design Expert from Sartoretto Verna™. With decades of experience transforming pharmacies into stunning, high-performing spaces, Fiona shares her expert insights on how strategic design can elevate your pharmacy’s success.
In this session, we cover:
Layout and design strategies that improve traffic flow and encourage sales
Creating an inviting, customer-friendly front-of-house that enhances engagement
Smart merchandising techniques to maximize product visibility and impulse buys
Leveraging your online presence to attract foot traffic and reinforce your brand
Fiona Sartoretto Verna
Architect Pharmacy Design Expert, Sartoretto Verna™
Fiona Sartoretto Verna is an architect and co-owner of Sartoretto Verna, a global leader in pharmacy design, branding, and innovation, headquartered in Rome, Italy. Representing the third generation of the company founded in 1965, she oversees international markets, with Sartoretto Verna currently active in 40 countries.
Recognizing that many pharmacies struggle with declining profitability, Fiona helps owners transform their businesses by redefining their role within the community. Through innovative design, specialized fixtures, and strategic branding, she creates pharmacies that stand out, fostering customer engagement and positioning them as centers of health and well-being.
An industry thought leader, Fiona has contributed to the design of over 800 independent pharmacies and she is also the author of Can You Speak Pharmacy?, a book that explores a new vision for the modern pharmacy. A sought-after speaker, she regularly shares her expertise at international conferences and masterclasses.