ON-DEMAND VIDEO

Maximizing OTC Sales: Marketing Tips for Year-End & Beyond

Michelle-B (1)

Michelle Barney, PharmD
Clinical Pharmacist, Product & Marketing

Tori-Valigura

Tori Valigura
Senior Content Marketing Manager

Ready to supercharge your OTC sales?

Watch as our experts share practical strategies to drive front-of-house revenue before year-end and set your pharmacy up for a strong start in 2026.

We'll review:

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Front-of-house opportunities with OTC benefit cards and other tactics to turn overlooked products into consistent revenue.

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Proven ways to enhance the shopping experience to make your store more engaging and keep patients coming back.

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Tips for empowering your staff to confidently cross-sell, upsell, and promote seasonal or high-margin items.

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Strategies to maximize your marketing impact by leveraging social media, your website, and other channels to highlight your unique offerings.


Leave with actionable ideas to grow non-prescription revenue, energize your team, and start 2026 with a stronger, more profitable front-of-house.